BR Associates
65 W 13th Street
Multi Space Architectural Visualization Package
BR 65 W 13th Street required a complete visualization package for four spaces developed simultaneously across the building. The scope included the exterior facade, ground floor lobby, rooftop terrace, and 285 rooftop penthouse, all designed to move in parallel.
Our goal was to establish a unified architectural identity through high-fidelity, photorealistic imagery that aligned materiality, lighting, and atmosphere across every view. The visuals supported live design development, client presentations, and final marketing deliverables, while allowing flexibility for ongoing revisions as the project evolved.
BR Design Associates
Client
Multi Space: Exterior, Interior, Rooftop, Penthouse
Project Type
New York, NY
Location
2025
Project Year
Exterior Facade, Ground Floor Lobby, Rooftop Terrace, Rooftop Penthouse
Project Area
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This project was developed as a multi space visualization effort, bringing together the Exterior Facade, Ground Floor Lobby, Rooftop Terrace, and 285 Rooftop Penthouse under one cohesive visual language. The imagery highlights refined materials, accurate geometry, atmospheric lighting, and authentic NYC environmental context. Each space was produced in parallel, allowing design decisions in one area to inform the visual continuity of the entire building.
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